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Record and Related Companies Comments


“The Pro-music site has been developed to help people understand why music and artists need to be protected in this new world of downloading.

Pro-music is also an important platform for the emerging legitimate music online services of the future. It is a multi-company hub that acts as a gateway to sources of legal downloading in Europe.”
Warner Music Europe

“Being Pro Music means promoting and protecting the music produced by artists signed to record companies - both large and small - all around the world.

Establishing new efficient online music sites is an essential element in the future promotion of music and, at the same time, these authorised and approved sites will help in reducing the appeal of the illegal sites which are having such a dramatic and drastic effect on music sales worldwide. Running hand in hand with this initiative is the need to protect music and the right of artists, composers and copyright owners in the face of massive and increasing piracy which is vital for the further development of both artists and music. Intellectual property - in all its forms - has to be protected.”

Gero Caccia, Executive Vice President Warner Music Europe

Technology and music have coexisted from the first crafting and development of instruments, through amplification and the delivery of sound on different ‘carriers’ as they have evolved from shellac to vinyl, cassettes and CDs over the last one hundred years.

While technology now enables users, through digitisation and compression, to ‘reduce’ songs to small and easily transferable files over the internet nothing can reduce the creativity and emotion that goes into making music in the first place.

The ubiquity and volume of those files on the internet, coupled with the ease with which they can be illicitly transferred and shared, must not be allowed to diminish the value of artists, composers, writers, producers, musicians. There is no music without them.

Technology now enables you to steal their music but it doesn't’t mean you should.
Universal Music

The lights darken, the crowd’s chatter quietens. Caroline Ducasse walks into the open and onto the stage, navigating between floor cable and the amplifiers, as the members of her band find their places, behind drums, piano, a stand-up bass.

The singer, barely 20, fine-tunes her guitar as she settles under a spotlight. Yet Caroline isn’t nervous. This is what she breathes for: the opportunity to share her work, her feelings, with other people. And nothing between her and them.

Caroline plays the opening chords of the song that she hopes they have heard on the radio...

This is why Universal Music wants artists and songwriters to be able to earn a living through their craft, their talent and their expression. For them to know that if they make and record music, it can connect with, and enrich, an audience - and one which is willing to honestly reward that music’s creators and those who help them. Without such reward, fewer musicians will start down this road.
MTV Europe

“MTV Europe is delighted to present viewers from across Europe with the opportunity to legally download, stream and burn quality music. We are fully aware of the devastating effects illegal downloading has had on the labels and we are committed to supporting the industry.”

Brent Hansen, President and CEO, MTV Network Europe

“Digital technology is opening up tremendous opportunities for consumers to enjoy music online and on the go in a way that protects the rights, the businesses and the livelihoods of the music creators. Educating users about music online, the services available, the views of the artists and the laws to be aware of, is a very valuable part of this process.”

Pascal Cagni, Vice President and General Manager, Apple, Europe, Middle East & Africa

“The younger generation in particular feels that it is quicker, easier and cheaper to download. Yet marketing costs (for record companies) are increasing. It’s getting harder to have your records in the stores. It is more and more expensive to do so, for less revenue. The equation is very easy: more costs and less revenue equals bankruptcy. The traditional weakness of independent companies is working capital. In a market where access is harder, you need more staff and more means. As soon as you are in the red you have a problem because you have hardly any reserves. And the whole system is in jeopardy because nowadays to keep your artist you need to be able to compete with the majors and understand how to develop an act and that is a long and expensive process. A decreasing number of labels are capable of surviving. There are less sales on fewer products. Distribution companies have more and more problems because there is less revenue. So the whole chain is in danger. I think that we are living in a very contradictory time. There is more and more music consumption. The most popular thing on the internet, (apart from pornography), is music. It is one of the biggest attractions for cable operators selling broadband and rapid access to people. I wonder what would happen to the internet on the day that music disappears - because there would be no production houses. Some cable companies might be happy to see the music industry disappear, but this would put them in a more difficult position when it comes to selling broadband access.” Michel Lambot, Chairman of Impala  

“MSN Music Club is growing in popularity and this is to a large extent due to the increasing number of the very latest A-list releases that are available as digital downloads. This is what large proportions of the online audience want, and it clearly indicates to us that legitimate digital music services will have a mass market.”

Geoff Sutton, General Manager, MSN Europe (ISP)
GERA - Europe

“The damage caused by online piracy extends to the entertainment retail sector, not least because the access to pirated content or unauthorised services affects the demand for and sale of legitimate content. These illegal sales and copying activities are one of the reasons that hundreds of small stores have been forced to close over the past years.

The Pro-music campaign is extremely timely as piracy is damaging not only to the music industry, but also the entire entertainment sector and certainly the business of entertainment retailing. Retailers cannot compete with pirates and something needs to be done.”

Simon Wright, President of GERA - Europe
“Composers, songwriters and music publishers are seeing their copyrights put at risk and are compelled to invest large sums in litigation as well as in legislative efforts. In addition to raising public awareness, we need to send a clear message to venture capitalists, to advertisers and to others that there are high penalties for stealing the work of creators for their own commercial goals. There is a need to promote practical, proportional and just solutions in law and enforcement to allow all to benefit from the real promise of music in the online world - which is a promise to benefit the creative talent on which it depends.”Ralph Peer, ICMP/CIEM Chairman and PeerMusic CEO

Pro-music sends an important message about safeguarding the rights of songwriters on the Internet. To piggy back on other people's toil and effort is wrong because it hurts everyone who invests in the creation and dissemination of good music, all the way back to the songwriters. The true value of the songwriters is too often hidden from the fans - it must be appreciated by the public.”
Jean-Manuel de Scarano, ICMP/CIEM President

“Pro-music is an opportunity to promote the true value of songwriters and composers, who are at the foundation of all music. Increasing that recognition in the public's eye is crucial. People who contribute their talent and resources to bring music to the public have a moral and legal right to be rewarded. The business of song creation and publishing stands alone, and the songs and the notes have a value which must be recognised at its true level.”
Jenny Vacher, ICMP/CIEM Chief Executive

“GIART, the International Organisation of Performing Artists, strongly supports ‘Pro-music’ as an important educational initiative addressed to everyone who likes music. It should help people understand that performing artists need protection in the online world. Music piracy has increased to unprecedented levels. It has a terrible impact on the whole music sector and especially on artists. Many legitimate services offering music downloads have been created that can by used by everyone who loves music, without any risk of infecting their computers with viruses. Performers invite their fans to support them by buying their music so they have the opportunity to go on creating.”

“The International Federation of Musicians (FIM) is the longest established and most comprehensive international organisation representing musicians in all genres of music. It has been fully involved in protecting musicians’ interests in all the developments arising from digital technology including the internet and associated communications technologies.

Musicians generally have welcomed these developments but have sought - and continue to seek - a fair framework of legal protection and related statutory rights to enable them to practice their profession and continue to develop their skills and talents. Most fair-minded music lovers recognise that music performers, composers, producers and associated creative and technical contributors to music on the web and in the home need to be properly rewarded for their efforts in order that music can continue to develop and new artistes and works can flourish.

Piracy - which includes illegal downloading - undermines all this and threatens the future of music. The International Federation of Musicians (FIM) and its member organisations throughout the world join with the other creative interests in a campaign to awaken public interest in these issues and to call on all legislators to provide a satisfactory national and international legal framework to safeguard new music, new markets and new consumer satisfaction.

Piracy is the major threat to creativity and tomorrow’s music and musicians.”

John Morton, President of FIM


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